skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Introduction

Omnichannel in practice means the convergence of commerce around the mobile device, and the blurring of the distinction between the physical and digital channels remains one of the biggest drivers of disruption in the retail industry.

Highlights

  • Intelligent forecasting and data analytics will play an increasingly important role in delivering operational efficiency gains in 2017, and will be central to broader digitization projects.
  • Consumer demand for personalized and contextually relevant experiences will increasingly drive the agenda, particularly for retailers investing in their cross-channel capabilities.

Features and Benefits

  • Understand why a centralized data insight business service is the most immediate opportunity for profit growth-generation in modern retailing.
  • Learn why an in-store digital strategy is as important to improve online sales as it is for understanding per-store and whole retail estate dynamics.

Key questions answered

  • What are the key global business and IT trends for retailers in 2017 and IT budget growth dynamics?
  • How is mobile-first commerce core to omnichannel in practice?

Table of contents

Summary

  • Catalyst
  • Ovum view
  • Key messages

Recommendations

  • Recommendations for retailers
  • Recommendations for vendors

Business trends and technology enablers

  • Key trends and enablers summarized

Omnichannel in practice means the convergence of commerce around the mobile device

  • The continued growth of mobile-first commerce
  • Supporting seamless cross-device shopping

Intelligent forecasting means better business through data

  • Improving local store dynamics through online insight
  • Identifying in-store data sources to optimize store behavior

Creating a personalized shopping experience

  • Why convenience is core to realizing personalization
  • The importance of real-time local and central inventory visibility

Appendix

  • Methodology
  • Further reading
  • Author

Recommended Articles

  • Service Provider Markets, Consumer & Entertainment Services,...

    MWC 2018 Highlights

    By Ronan De Renesse 27 Feb 2018

    Over 20 of our senior Ovum analysts and consultants attended this year’s Mobile World Congress in Barcelona at the end of February. In between meetings, briefings and presentations, our analyst team were blogging and tweeting about key developments, trends and rumors. Have a look through our daily MWC 2018 Highlights to find out what happened.

    Topics 5G AI IoT Cloud Payments SDN/NFV Smart home

  • Consumer & Entertainment Services

    US pay TV: Is it facing an existential threat?

    By Adam Thomas 28 Mar 2018

    With US pay TV having endured the worst year in its history, thoughts have inevitably turned to the future. The likelihood remains that the immediate future will remain highly uncomfortable for everyone except the scaled multinational digital platforms.

  • Enterprise Decision Maker, Enterprise IT Strategy and Select...

    2017 Trends to Watch: Big Data

    By Tony Baer 21 Nov 2016

    The breakout use case for big data will be fast data. The Internet of Things (IoT) is increasing the urgency for enterprises to embrace real-time streaming analytics, as use cases from mobile devices and sensors become compelling to a wide range of industry sectors.

    Topics Big data and analytics IoT

;

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at ClientServices@ovum.com

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at pr@ovum.com

Contact marketing - 
marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now