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Omnichannel in practice means the convergence of commerce around the mobile device, and the blurring of the distinction between the physical and digital channels remains one of the biggest drivers of disruption in the retail industry.


  • Intelligent forecasting and data analytics will play an increasingly important role in delivering operational efficiency gains in 2017, and will be central to broader digitization projects.
  • Consumer demand for personalized and contextually relevant experiences will increasingly drive the agenda, particularly for retailers investing in their cross-channel capabilities.

Features and Benefits

  • Understand why a centralized data insight business service is the most immediate opportunity for profit growth-generation in modern retailing.
  • Learn why an in-store digital strategy is as important to improve online sales as it is for understanding per-store and whole retail estate dynamics.

Key questions answered

  • What are the key global business and IT trends for retailers in 2017 and IT budget growth dynamics?
  • How is mobile-first commerce core to omnichannel in practice?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for retailers
  • Recommendations for vendors

Business trends and technology enablers

  • Key trends and enablers summarized

Omnichannel in practice means the convergence of commerce around the mobile device

  • The continued growth of mobile-first commerce
  • Supporting seamless cross-device shopping

Intelligent forecasting means better business through data

  • Improving local store dynamics through online insight
  • Identifying in-store data sources to optimize store behavior

Creating a personalized shopping experience

  • Why convenience is core to realizing personalization
  • The importance of real-time local and central inventory visibility


  • Methodology
  • Further reading
  • Author

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