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The retail industry, led by the increased consumer adoption of online shopping, continues to witness a forced digital evolution with respect to how it engages with consumers across all of its channels of business.


  • By developing and implementing an in-store digital strategy, retailers open themselves up to a deep and varied pool of datasets that provide insight into previously unknown granular levels of individual and group consumer dynamics as well as store specific insights.

Features and Benefits

  • Learn which foundational elements must be prioritized in preparation to realize the full opportunity of in-store digital customer experiences.
  • Identify the store dynamics that must be addressed when developing a digital in-store strategy because of their cost and complexity implications.

Key questions answered

  • Why is digitizing the physical store core to retail growth?
  • How can retailers establish the foundation of an in-store digital strategy?
  • What are the complexities of digitizing retail stores

Table of contents

Ovum view

  • Summary
  • Why digitizing the physical store is core to retail growth
  • Establishing the foundation of an in-store digital strategy
  • Identifying the complexities of digitizing retail stores


  • Further reading
  • Author

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