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Introduction

This report assesses the trends shaping the analytics market to help enterprises and vendors survive in a more data-conscious and tightly regulated world.

Highlights

  • Baking analytics into enterprise applications is the method by which the original promise of BI is met – making every decision made within an organization a little smarter by guiding users with data-driven insights.

Features and Benefits

  • Assesses the key business and technology trends that will help shape the market for analytics in 2018 and beyond.
  • Identifies the different strategies vendors and enterprises should take to stay ahead in an increasingly competitive analytics market.

Key questions answered

  • What are the key trends shaping the analytics market in the upcoming year?
  • How should vendors and enterprises invest to stay ahead in a crowded analytics market?

Table of contents

Summary

  • Catalyst
  • Ovum view
  • Key messages

Recommendations

  • Recommendations for vendors
  • Recommendations for enterprises

Analytics heads toward a future of invisibility

  • Analytics for the many will be cloaked in familiar (enterprise) applications
  • Cloud platforms that cater to all user types will arrive

Artificial intelligence and analytics are two sides of the same coin

  • Consider AI as automated analytics
  • Successful AI will depend on unpopular investments in data management

Fasten your seatbelts: being driven by data comes with risks

  • The majority of enterprises are not ready to be data driven
  • Data breaches put businesses at grave risk

Too big (data) to fail: Prepare to account for data as if it was cash

  • Forget cryptocurrencies: Personal data is already the online currency
  • Technology companies, consumer and business oriented alike, need to recognize the liability side of the data asset

Appendix

  • Methodology
  • Author

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