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Introduction

Consumer engagement and UX need to be the centerpiece of information management; as consumers become savvier in exercising their increasing data rights, their experience in doing so will become a key point of differentiation between brands.

Highlights

  • Consumers are beginning to realize the value of their own data, and are increasingly demanding ways of controlling it and accessing it as data protection regulation empowers them with increased rights.
  • The enterprise, preoccupied with the challenges posed by data silos, often neglects the consumer experience when building out information management architecture.
  • Consumers need robust, intuitive data preference portals or "consent hubs" where they can control and access their data, and these interfaces need to be tightly integrated with existing information management architecture.

Features and Benefits

  • Assesses the trends, including regulations, that are currently contributing to the growing consumer demand for control over personal data.
  • Evaluates the architectural challenges facing organizations in controlling personal data and complying with regulatory demands.
  • Analyzes the benefits of an intuitive, integrated consumer data preference portal or "consent hub" where consumers can control and access data.
  • Identifies the qualities that a consumer data preference portal or "consent hub" should ideally have to function properly.
  • Identifies a real-world example in which an enterprise-scale organization has successfully implemented a consumer data preference interface.

Key questions answered

  • What are the drivers behind the increased consumer demand for control over personal data?
  • Why does the enterprise need to accommodate granular user preferences for data collection and use?
  • What are data silos, and why does the architectural effort to resolve them often neglect the consumer experience?
  • How can the consumer data preference interface be successfully integrated with existing information management architecture?
  • What key features and qualities should the consumer data preference interface or "consent hub" ideally have to facilitate engagement?

Table of contents

Ovum view

  • Summary
  • Consumers are beginning to realize the value of their own data
  • Consumed by data silos, many enterprises forget the customer
  • Build strong, intuitive interfaces for consumers to control data

Appendix

  • Further reading
  • Author

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