skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


IBM's GBS unit has developed the Digital Insights Platform, a package of data management, analytics, and cognitive technologies matched to skills and industry-specific processes necessary to offer clients outcomes-focused services.


  • Its differentiation comes in the ability it gives IBM's GBS to engage both with businesses and IT stakeholders in a conversation rooted in outcomes, not technology.

Features and Benefits

  • Understand how IBM's Digital Insights Platform meets the needs of enterprises seeking business outcomes.
  • Learn how advanced data management helps deliver advanced analytic capabilities.

Key questions answered

  • What are the market drivers creating the need for the Digital Insights Platform?
  • Which technologies does IBM utilize in delivery of this capability?

Table of contents

Ovum view

  • Summary
  • Buying outcomes is the smart way for business stakeholders to engage with new technology
  • Advanced data management is at the heart of the GBS Digital Insights Platform
  • The Digital Insights Platform opens new outcomes-based opportunities for business stakeholders
  • IBM is well positioned to participate in the spectrum of business and IT conversations that digital transformation is creating


  • Author

Recommended Articles

  • Service Provider Markets, Consumer & Entertainment Services,...

    MWC 2018 Highlights

    By Ronan De Renesse 27 Feb 2018

    Over 20 of our senior Ovum analysts and consultants attended this year’s Mobile World Congress in Barcelona at the end of February. In between meetings, briefings and presentations, our analyst team were blogging and tweeting about key developments, trends and rumors. Have a look through our daily MWC 2018 Highlights to find out what happened.

    Topics 5G AI IoT Cloud Payments SDN/NFV Smart home

  • Consumer & Entertainment Services

    US pay TV: Is it facing an existential threat?

    By Adam Thomas 28 Mar 2018

    With US pay TV having endured the worst year in its history, thoughts have inevitably turned to the future. The likelihood remains that the immediate future will remain highly uncomfortable for everyone except the scaled multinational digital platforms.

  • Enterprise Decision Maker, Enterprise IT Strategy and Select...

    2017 Trends to Watch: Big Data

    By Tony Baer 21 Nov 2016

    The breakout use case for big data will be fast data. The Internet of Things (IoT) is increasing the urgency for enterprises to embrace real-time streaming analytics, as use cases from mobile devices and sensors become compelling to a wide range of industry sectors.

    Topics Big data and analytics IoT


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now