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IBM and Hortonworks have signed a seven-year agreement to jointly develop and sell each other's Hadoop and related big-data analytics products, a move Ovum expects will be a win/win for both players.


  • For both vendors, the OEM deal is the logical next step after working together at product development level through ODPi.

Features and Benefits

  • Analyzes the strategic implications of this OEM deal.
  • Spotlights the short-term benefits for Hortonworks, the longer-term benefits for IBM, and why the deal was essential for assuring IBM Hadoop customers that IBM is still committed to this business.

Key questions answered

  • How does the IBM/Hortonworks OEM deal benefit both vendors, and what is its impact on customers?
  • How will the Hortonworks OEM deal impact its existing OEM relationship with Microsoft?

Table of contents

Ovum view

  • Summary
  • Elaborate courtship
  • Broader horizons for Hortonworks
  • For IBM, no more ambiguity on Hadoop
  • Where does this all go?


  • Further reading
  • Author

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