skip to main content
Close Icon

In order to deliver a personalized, responsive service and to improve the site, we remember and store information about how you use it. This is done using simple text files called cookies which sit on your computer. By continuing to use this site and access its features, you are consenting to our use of cookies. To find out more about the way Informa uses cookies please go to our Cookie Policy page.

Global Search Configuration

Introduction

There are a large number of blogging platforms available, which makes it difficult to select the most appropriate option for enterprise use, particularly as many of them are targeted at the consumer market.

Highlights

  • Blogs are an effective way of creating interaction with customers because they allow readers to provide comments, resulting in discussions about products and brands.

Features and Benefits

  • Learn why blogs can be an effective marketing tool if used appropriately.
  • Discover the best blogging tools to use.

Key questions answered

  • Can a WCM platform provide an effective blogging platform?
  • How can blogging improve sales?

Table of contents

Ovum view

  • Summary
  • Why blogs should be included in marketing initiatives
  • A bewildering number of blogging platforms are available – most aimed at the consumer market
  • Consider using your existing WCM platform for blogging

Appendix

  • Author

Recommended Articles

  • Enterprise Decision Maker, Enterprise IT Strategy and Select...

    2017 Trends to Watch: Big Data

    By Tony Baer 21 Nov 2016

    The breakout use case for big data will be fast data. The Internet of Things (IoT) is increasing the urgency for enterprises to embrace real-time streaming analytics, as use cases from mobile devices and sensors become compelling to a wide range of industry sectors.

    Topics Big data and analytics IoT

  • Consumer & Entertainment Services, World Cellular Informatio...

    Mapping the Future of Enterprise Messaging: SMS, RCS, and Chat Bots

    By Pamela Clark-Dickson

    In this paper, we analyze the results of the Enterprise Messaging Survey 2017, placing the findings in the context of the rapidly evolving business-to-consumer communications market.

  • Enterprise Services, Internet of Things, Enterprise Decision...

    Telcos enter a new era of professional managed services

    By David Molony 15 Nov 2017

    One of the trends we expect to firm up in 2018 is the drive by major telco service providers toward professional managed services as part of their core proposition.

;

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 7770704398 or email us at pr@ovum.com

Contact marketing - marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now