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Versium packages machine learning under the hood of a self-service tool, enabling marketers to perform sophisticated predictive scoring without need of a data scientist.


  • This report spotlights the strategy of an emerging CX tool with a unique data-as-a-service offering.

Features and Benefits

  • Dissects Versium's self-service predictive analytics tool for customer behavior that packages machine learning and is backed by a data-as-a-service offering.
  • Evaluates Versium's prospects in a market dominated by household brands.

Key questions answered

  • How does Versium differentiate from other predictive analytics solution providers addressing customer behavior?
  • How does the Versium solution complement CRM?

Table of contents


  • Catalyst
  • Key messages
  • Ovum view

Recommendations for enterprises

  • Why put Versium on your radar?


  • Background
  • Current position

Data sheet

  • Key facts


  • On the Radar
  • Further reading
  • Author

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
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