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Organizations must be able to provide their customers with targeted, highly personalized experiences across multiple touchpoints, which necessitates the use of web experience management (WEM) suites.


  • OpenText has a large portfolio of products, which means it can offer complementary products from its enterprise content management (ECM) portfolio to provide complete customer lifecycle management, including customer communications, contact center, and big data analytics applications.

Features and Benefits

  • Assesses the main features of the product and how other OpenText solutions can be integrated to provide end-to-end web experience management.
  • Analyzes how marketers can benefit from using the product.

Key questions answered

  • What are the strengths and weaknesses of the product?
  • Does the product take account of the needs of marketers?

Table of contents


  • Catalyst
  • Key messages
  • Ovum view

Recommendations for enterprises

  • Why consider OpenText WEM?

SWOT analysis

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

Data sheet

  • Key facts about the solution


  • Methodology
  • Further reading
  • Author

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 7770704398 or email us at

Contact marketing -

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