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Organizations need to differentiate themselves from their competitors by offering their customers better digital experiences. It is no longer sufficient to provide a catalog-oriented commerce site; visitors expect more evocative experiences that tell a story and combine rich content and commerce.


  • IBM Digital Experience software supports the full lifecycle of customers, including acquisition, sale, and retention. Unlike many of its competitors, IBM also has e-commerce and marketing automation products in its portfolio, which are integrated with IBM Digital Experience software.

Features and Benefits

  • Evaluates some of the main features of this WEM solution.
  • Identifies the benefits of implementing this IBM solution.

Key questions answered

  • Why should this product be shortlisted?
  • What are the strengths and weaknesses of this product?

Table of contents


  • Catalyst
  • Key messages
  • Ovum view

Recommendations for enterprises

  • Why consider IBM Digital Experience software?

SWOT analysis

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

Data sheet

  • Key facts about the solution


  • Methodology
  • Further reading
  • Author

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