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ECM technologies are evolving quickly, as vendors adapt their product sets to support organizations, who themselves need to adapt in order to support a growing workforce of millennials that are demanding new ways of working and interacting with organizations.


  • Five key business trends will influence ECM in 2017. Digital transformation is becoming a major initiative for many enterprises as they look to implement technology and strategies to address the demands of millennials.

Features and Benefits

  • Assesses how the integration of four key technologies can help content-centric organizations to digitally transform.
  • Evaluates how organizations can gain a competitive advantage by developing a digital transformation strategy.

Key questions answered

  • What actions need to be taken for digital transformation?
  • How can digital transformation result in competitive advantage?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for enterprises
  • Recommendations for vendors

Business trends and technology enablers

  • Enterprises need to digitally transform to support their workforce and retain customers

Digital transformation in content management maintains competitiveness and satisfy millennials' demands

  • Digital transformation requires the integration of several ECM technologies

A mobile-first strategy must be adopted both internally and for customer interactions

  • Mobile first should be regarded as a requirement and not a nice-to-have option
  • Adopt a mobile-first strategy for customer-facing interactions

Employees use consumer-focused social networks for work – embracing them can provide business benefits

  • Social network has an important role to play in a digital transformation strategy
  • Failing to embrace the social platform in customer interactions will put enterprises at a competitive disadvantage

Organizations can achieve a competitive advantage by effectively using analytics within content management

  • Analytics and search are being applied in innovative ways in ECM
  • Automation is being applied to bots
  • Utilize the power of search engine through machine learning

Now is the time to adopt cloud services in ECM

  • The cloud offers new opportunities in ECM
  • Cloud-based e-discovery is offering a cost-effective solution to discovery requests


  • Methodology
  • Further reading
  • Author

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