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Ovum forecasts that the information management (IM) market will grow to $98.1bn with a CAGR of 10% through 2020. Big data and dependence on data quality spurs IM innovation, even in verticals that traditionally did not manage data for regulatory purposes.


  • Ovum forecasts the information management market will be worth more than $65.57bn in 2016. As a relatively mature market, this growth is explained by increased adoption in less regulated verticals and widespread innovation in existing IM environments to support big data and analytics tools.

Features and Benefits

  • Readers will be able to evaluate their existing information management environment to identify strategic, cost-effective opportunities for improvement.
  • Readers will be able to compare their organization's risk tolerance to related verticals, and identify appropriate information management tools.

Key questions answered

  • What are the main drivers of growth over the next five years for the information management market?
  • Why are big data technologies, in particular, spurring rapid growth in the relatively mature information management space?
  • What is driving adoption of information management technology in verticals that traditionally face few regulatory requirements for data?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for enterprises
  • Recommendations for vendors

Big data software leads the way in growth, but not in spend

  • A significant CAGR of 48% through 2020 reflects the relatively nascent market and growing business appetite for big data products
  • Emerging markets disproportionately accelerate big data adoption with proven technologies
  • Self-serve analytics models and unstructured data analysis capabilities drive big data appetite (with a word of caution)
  • A CAGR of 10% through 2020 is partially driven by intuitive self-serve models which increase the pool of users
  • For analytics, structured data still reigns supreme – but unstructured data is catching up

Data management, the largest market in 2016 at $25.8bn, will continue to see fairly high growth overall

  • Largest current regional markets by dollar value unsurprisingly expect to see lowest CAGRs through 2020
  • Overlapping categories blur data management trends, but most organizations have the same general goals

Content management continues to grow, healthcare and media & entertainment verticals grow fastest

  • Both verticals show a CAGR through 2020 exceeding 9%

EPM maintains modest growth, increasing to $8.6bn by 2020

  • Verticals commonly associated with public services – such as education and healthcare – see markedly higher potential for adoption


  • Methodology
  • Further reading
  • Author

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