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Embedding intelligence – fueled by internal and external data sources – into applications to improve everyday decision making, and therefore business outcomes, has the potential to bring analytics to the masses. At its annual conference, OpenWorld, Oracle announced Adaptive Intelligent Apps for its core enterprise applications; in brief, the solution provides automated, constantly updating machine learning-driven intelligence to users of those applications.


  • While the move to the cloud has been a point of differentiation for enterprise applications in the recent past, an increasingly observable phenomenon is occurring among this community of vendors – a highlighting of the importance of data and its analysis.

Features and Benefits

  • Understand the evolving market for enterprise applications differentiated by use of analytics for data-driven insights.
  • Learn about Oracle's Adaptive Intelligent Apps solution and where Ovum believes it will fit in a highly competitive market.

Key questions answered

  • What are enterprise applications vendors doing to better serve their existing installed base and prospective customers?
  • How will Oracle Adaptive Intelligent Apps feature as a part of its cloud applications portfolio?

Table of contents

Ovum view

  • Summary
  • Automating analytics for users of enterprise applications and delivering in-context insights are the realization of data's value
  • Oracle Adaptive Intelligent Apps draws on its Data Cloud advantage
  • The battle to differentiate cloud enterprise applications has begun, and analytics is the weapon of choice


  • Author

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