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Introduction

Organizations must be able to offer customers a highly personalized, relevant digital experience across multiple channels and devices. In order to achieve this, they must build profiles of known customers, but must also be able to predict the preferences of anonymous visitors based on their behavior.

Highlights

  • Episerver provides a single platform for managing digital commerce, content, and digital marketing. It can be deployed on-premise or in the cloud, where it is a .NET PaaS solution that runs on top of Microsoft Azure.

Features and Benefits

  • Assesses the features of Episerver's solution that support personalization.
  • Identifies the benefits of implementing web experience management.

Key questions answered

  • What are the strengths and weaknesses of the product?
  • Why should Episerver Digital Experience Cloud be considered?

Table of contents

Summary

  • Catalyst
  • Key messages
  • Ovum view

Recommendations for enterprises

  • Why consider Episerver Digital Experience Cloud?

SWOT analysis

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

Data sheet

  • Key facts about the solution

Appendix

  • Methodology
  • Further reading
  • Author

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