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OpenText has been in acquisitive mode recently, buying up the customer experience management (CEM) assets of HP, including the TeamSite and MediaBin products, and also the e-discovery vendor Recommind.


  • At the same event, OpenText announced Magellan, its next-generation analytics platform, and Project Bandaroo, which combines ECM and social software to reflect the changing nature of the workplace by incorporating OpenText Core, social, channels, bots, and project management.

Features and Benefits

  • Assesses how Project Bandaroo and Magellan will provide a competitive edge for OpenText.
  • Explains how Magellan will allow OpenText to compete against IBM Watson.

Key questions answered

  • What are OpenText's plans for its customer experience management acquisitions from HP?
  • Should former HP CEM customers be worried?

Table of contents

Ovum view

  • Summary
  • Project Bandaroo and Magellan can provide a competitive edge for OpenText – provided they are not derailed by recent acquisitions
  • OpenText Magellan will be an effective competitor of IBM Watson
  • Now is not the time for former HP customers to abandon OpenText


  • Further reading
  • Author

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