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Hortonworks is now diversifying its product portfolio and delivery strategy. And reflecting the fact that a growing Hadoop market means that not all adopters want bleeding-edge technology, the company is diversifying its product-release strategy.


  • Hortonworks is opening a second front with its 100% open source product strategy.

Features and Benefits

  • Analyzes Hortonworks' shift in product and market positioning and strategy.
  • Analyzes how the new DataFlow product will impact Hortonworks' addressable market.
  • Dissects the new dual-tier product-release strategy.

Key questions answered

  • Where does Hortonworks DataFlow fit with the numerous stream-processing engines that are now emerging?
  • Has Hortonworks chosen the right strategy for its new "core foundational" Hadoop product release?

Table of contents

Ovum view

  • Summary
  • Opening a second front
  • Opening a second release stream


  • Further reading
  • Author

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