skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Ovum view

Summary

Open source enterprise content management (ECM) vendor Alfresco recently held its Customer Council and analyst day joint event in New York City. The event focused on two outcomes: customer success and maximizing the value of content. ECM is not just about creating a well-curated library of content – it must provide ready access to users, in context and as part of the business processes used to conduct day-to-day business.

ECM, meet BPM: I think you'll get along

It is this analyst's opinion that ECM is too often overlooked as part of the broader information management market; most often it is considered a regulatory headache as opposed to a business opportunity. There is no denying the heavy regulatory role played by ECM in many organizations, but the digital transformation projects changing (particularly B2C) businesses mean that the role data and content have to play is not just one of ticking boxes.

Alfresco CEO Doug Dennerline posed the question: "Is your content delivering maximum value?" And he highlighted customer examples (names under NDA, unfortunately) where effective use of digital assets for product launch, protection and efficient use of intellectual property, and sales enablement through availability of collateral, among others, were all high-value use cases enabled by Alfresco solutions. Senior executives at organizations the world over have seemingly recognized the value in data; that awareness must broaden to the very obvious value held in content, which can sometimes be forgotten.

Alfresco Activiti is the company's business process management (BPM) capability and one that logically belongs side by side with many of the core functions of ECM. The genesis of this logic lies in ECM's regulatory past; its future sustainability lies in the reliance on content to support evolving business models, for example, digital assets to support omnichannel customer communication. A question remains as to the integration with existing investments in organization-wide BPM, but it is my opinion that BPM integrated into the ECM solution is the obvious path of least resistance and likeliest adoption.

A word on the cloud: Like the overwhelming majority of enterprise IT, ECM has been making a move to the cloud. Alfresco is already available in the cloud and we received a peek at its future plans; because these included forward-looking statements, I'm not allowed to say much. But, I will say this: The plans very closely align with the approach I would suggest – providing flexibility of options to suit the myriad requirements associated with content.

Appendix

Author

Tom M. Pringle, Head of Applications Research, Ovum

tom.pringle@ovum.com

Recommended Articles

  • Service Provider Markets, Consumer & Entertainment Services,...

    MWC 2018 Highlights

    By Ronan De Renesse 27 Feb 2018

    Over 20 of our senior Ovum analysts and consultants attended this year’s Mobile World Congress in Barcelona at the end of February. In between meetings, briefings and presentations, our analyst team were blogging and tweeting about key developments, trends and rumors. Have a look through our daily MWC 2018 Highlights to find out what happened.

    Topics 5G AI IoT Cloud Payments SDN/NFV Smart home

  • Consumer & Entertainment Services

    US pay TV: Is it facing an existential threat?

    By Adam Thomas 28 Mar 2018

    With US pay TV having endured the worst year in its history, thoughts have inevitably turned to the future. The likelihood remains that the immediate future will remain highly uncomfortable for everyone except the scaled multinational digital platforms.

  • Enterprise Decision Maker, Enterprise IT Strategy and Select...

    2017 Trends to Watch: Big Data

    By Tony Baer 21 Nov 2016

    The breakout use case for big data will be fast data. The Internet of Things (IoT) is increasing the urgency for enterprises to embrace real-time streaming analytics, as use cases from mobile devices and sensors become compelling to a wide range of industry sectors.

    Topics Big data and analytics IoT

;

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at ClientServices@ovum.com

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at pr@ovum.com

Contact marketing - 
marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now