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Market evidence suggests that the cloud is back in EPM in a major way, but for different reasons than originally predicted. This time, cloud EPM providers are rightfully treating the cloud as an “engagement model” and not just a deployment model.


  • Vendors are treating the cloud as a method to deliver the latest analytic technologies, abstracted, to users, which in turn is encouraging innovation and experimentation.
  • The business case for cloud EPM cannot just rest on the traditional advantages of the cloud – scalability, accessibility, or upfront capital expense reduction – but more on the softer benefits around engagement.

Features and Benefits

  • Assesses the sweet spot for cloud EPM and outlines the myths associated with the cloud.
  • Discusses the softer and more pertinent benefits of cloud EPM.

Key questions answered

  • What are the key market drivers for growth in the next 2-3 years?
  • How can enterprises cope with upcoming technology changes?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for enterprises
  • Recommendations for vendors

The business case for cloud EPM

  • Important to highlight intangible benefits

Why EPM in the cloud? Busting some commonly held but dated misconceptions

  • Myth #1: Cloud EPM is best suited for small and medium businesses
  • Myth #2: Cloud EPM is for rapid proof of concepts but not for large-scale production
  • Myth #3: TCO and ROI considerations for a large, long-term deployment favor on-premise software
  • Myth #4: Cloud is great for nonfinancial, noncritical data
  • Myth #5: Cloud subverts enterprise IT and encourages shadow IT

Why EPM in the cloud? The modern view

  • Engage customers and stakeholders
  • Move closer to your data and other lines of business
  • Get access to a faster release cycle
  • Reduce IT overhead(ache)

The vendor landscape

  • Three categories of vendors to look out for
  • Pure-play vendors
  • Mega-vendors
  • Hybrid vendors

The endgame: EPM headed towards a buyer's market

  • It is happy hour in EPM


  • Methodology
  • Further reading
  • Author

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