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Introduction

This report looks at two clubs, Palmeiras and Grêmio, which have turned to SAP to help professionalize the way they are run and improve their performance on and off the field.

Highlights

  • The introduction of SAP’s Business One ERP suite not only brought the required tools to manage the Palmeiras business, but also marked the transition of a business from one run by willing volunteers to one with professional governance.
  • In a similar vein, Grêmio is a great example for any organization wishing to use analytics to gain competitive advantage.

Features and Benefits

  • Understand how Brazilian soccer clubs use IT to professionalize administration.
  • Evaluates the use of sports performance data for competitive advantage.

Key questions answered

  • How did these Brazilian soccer clubs use IT to professionalize administration?
  • How can a soccer club use sports performance data for competitive advantage?

Table of contents

Summary

  • Catalyst
  • Ovum view
  • Key messages

Recommendations

  • Recommendations for enterprises

Palmeiras turned to SAP to improve club administration

  • A solid IT foundation helped secure sponsorship deals

Grêmio scores with SAP HANA

  • Grêmio maintains competitive advantage with club-specific metrics

Appendix

  • Methodology
  • Further reading
  • Author

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