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Informatica has now released the first three deliverables of its “Intelligent Data Platform." With a pending deal to be acquired by a private equity firm, Informatica is likely on a faster path to a cloud-driven business.


  • Informatica is the latest enterprise software provider to be acquired by a private equity firm.
  • The strategy behind Informatica's latest product enhancements is to make data integration more of an "invisible," embedded task.

Features and Benefits

  • Explains the direction of Informatica's latest product enhancements.
  • Provides Ovum's take on the impact of private equity on Informatica's future.

Key questions answered

  • What is Informatica's product direction?
  • How will private equity change Informatica?

Table of contents

Ovum view

  • Summary
  • Making the product transition to business user from IT
  • Welcome to private equity
  • Making data integration invisible


  • Further reading
  • Author

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