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The Hadoop market has winnowed down to a half dozen core providers, and the Hadoop platform is transitioning to have broader appeal to the business.


  • Hadoop's niche is expanding from its roots as a platform for data scientists to run standalone, complex analytics to a role that complements the data warehouse and real-time operational databases.

Features and Benefits

  • Analyzes the competitive dynamics of the market for Hadoop, the platform best associated with big data analytics.
  • Compares the product and market strategies of the six providers that offer their own Hadoop platforms.
  • Analyzes how Hadoop vendor product and market roadmaps are adapting to serve the mainstream enterprise market.

Key questions answered

  • How do the technology and go-to-market strategies of Hadoop vendors differ?
  • Who are the market leaders, challengers, and followers in this market?

Table of contents


  • Catalyst
  • Ovum view
  • Key findings

Vendor solution selection

  • Inclusion criteria
  • Exclusion criteria
  • Methodology
  • Ovum ratings
  • Ovum Decision Matrix Interactive

Market and solution analysis

  • Ovum Decision Matrix: Hadoop, 2015
  • Market leaders: Cloudera, Hortonworks, IBM, and MapR
  • Market challenger: Amazon
  • Market follower: Pivotal
  • Emerging vendors

Market leaders

  • Overview
  • Technology
  • Execution
  • Market impact

Vendor analysis

  • Vendor Amazon Web Services Elastic MapReduce (EMR): (Ovum recommendation: Challenger)
  • Cloudera Distribution including Hadoop 5.2 (Ovum recommendation: Leader)
  • Hortonworks Data Platform 2.2 (Ovum recommendation: Leader)
  • IBM BigInsights 3.0 (Ovum recommendation: Leader)
  • MapR Distribution including Hadoop (Ovum recommendation: Leader)
  • Pivotal HD 2.0 (Ovum recommendation: Follower)


  • Methodology
  • Further reading
  • Author

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