skip to main content
Close Icon

In order to deliver a personalized, responsive service and to improve the site, we remember and store information about how you use it. This is done using simple text files called cookies which sit on your computer. By continuing to use this site and access its features, you are consenting to our use of cookies. To find out more about the way Informa uses cookies please go to our Cookie Policy page.

Global Search Configuration


The Hadoop market has winnowed down to a half dozen core providers, and the Hadoop platform is transitioning to have broader appeal to the business.


  • Hadoop's niche is expanding from its roots as a platform for data scientists to run standalone, complex analytics to a role that complements the data warehouse and real-time operational databases.

Features and Benefits

  • Analyzes the competitive dynamics of the market for Hadoop, the platform best associated with big data analytics.
  • Compares the product and market strategies of the six providers that offer their own Hadoop platforms.
  • Analyzes how Hadoop vendor product and market roadmaps are adapting to serve the mainstream enterprise market.

Key questions answered

  • How do the technology and go-to-market strategies of Hadoop vendors differ?
  • Who are the market leaders, challengers, and followers in this market?

Table of contents


  • Catalyst
  • Ovum view
  • Key findings

Vendor solution selection

  • Inclusion criteria
  • Exclusion criteria
  • Methodology
  • Ovum ratings
  • Ovum Decision Matrix Interactive

Market and solution analysis

  • Ovum Decision Matrix: Hadoop, 2015
  • Market leaders: Cloudera, Hortonworks, IBM, and MapR
  • Market challenger: Amazon
  • Market follower: Pivotal
  • Emerging vendors

Market leaders

  • Overview
  • Technology
  • Execution
  • Market impact

Vendor analysis

  • Vendor Amazon Web Services Elastic MapReduce (EMR): (Ovum recommendation: Challenger)
  • Cloudera Distribution including Hadoop 5.2 (Ovum recommendation: Leader)
  • Hortonworks Data Platform 2.2 (Ovum recommendation: Leader)
  • IBM BigInsights 3.0 (Ovum recommendation: Leader)
  • MapR Distribution including Hadoop (Ovum recommendation: Leader)
  • Pivotal HD 2.0 (Ovum recommendation: Follower)


  • Methodology
  • Further reading
  • Author

Recommended Articles

  • Enterprise Decision Maker, Enterprise IT Strategy and Select...

    2017 Trends to Watch: Big Data

    By Tony Baer 21 Nov 2016

    The breakout use case for big data will be fast data. The Internet of Things (IoT) is increasing the urgency for enterprises to embrace real-time streaming analytics, as use cases from mobile devices and sensors become compelling to a wide range of industry sectors.

    Topics Big data and analytics IoT

  • Consumer & Entertainment Services, World Cellular Informatio...

    Mapping the Future of Enterprise Messaging: SMS, RCS, and Chat Bots

    By Pamela Clark-Dickson

    In this paper, we analyze the results of the Enterprise Messaging Survey 2017, placing the findings in the context of the rapidly evolving business-to-consumer communications market.

  • Consumer & Entertainment Services, Service Provider Technolo...

    FAANG to sink its teeth deeper into TV in 2018

    By Rob Gallagher 14 Dec 2017

    Few trends will be bigger in 2018 than the transformation of TV and video by OTT technology and services. Here we present five Ovum predictions related to the most influential players: Facebook, Amazon, Apple, Google, and Netflix – or FAANG, for short.


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 7770704398 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now