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SAS continues to face the challenge of differentiating itself in a competitive environment where low-cost/no-cost open source technologies are continually raising the bar on performance and functionality.


  • SAS is making its HPA (high-performance analytics) the new default option for its product portfolio.

Features and Benefits

  • Discusses how SAS is positioning the company and product catalog against emerging open source technologies that commoditize much of what formerly differentiated the company.
  • Provides Ovum's take on SAS's strategies with in-memory computing and vertical and horizontal analytics functionality not easily available with open source.

Key questions answered

  • How is SAS responding to open source technology innovators with big data?
  • What strategies should SAS employ to continue differentiating itself?

Table of contents

Ovum view

  • Summary
  • Making HPA the new norm
  • So what about Apache Spark?
  • Hadoop taking center stage with SAS clients
  • Leveraging decades of IP and knowledge of client's industry domains


  • Further reading
  • Author

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