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Introduction

With many customers now interacting with organizations solely via the Internet, the ability to provide an engaging, highly personalized digital experience is a must for all organizations that want to engage with customers online. Furthermore, content must be made available for delivery to a wide range of mobile devices to address the preferences of a 21st-century audience.

Highlights

  • Integration with customer relationship management (CRM), enterprise resource planning (ERP), and other transactional systems allows organizations access to customer information within these applications to create more relevant digital customer experiences.

Features and Benefits

  • Learn how this open source Java-based product provides extensive capabilities.
  • Assesses how organizations can create engaging experiences for their online visitors.

Key questions answered

  • Why should Hippo CMS be considered?
  • How can experiences be personalized?

Table of contents

Summary

  • Catalyst
  • Key messages
  • Ovum view

Recommendations for enterprises

  • Why consider Hippo CMS?

SWOT analysis

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

Data sheet

  • Key facts about the solution

Appendix

  • Methodology
  • Further reading
  • Author

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