skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Introduction

This report provides a comprehensive guide for line-of-business users and managers to make a solid business case for self-service analytics to budget holders and IT. Ovum also advises users to read "A Practitioner's Guide to Self-Service BI and Analytics" to understand the self-service analytics market, navigate some of the available choices, and understand how to choose among vendors.

Highlights

  • The problem with communicating the value of self-service analytics is manifold; a significant obstacle is that a majority of the costs and benefits of a self-service analytics solution tend to be intangible or indirect, which make it difficult to objectively know their real impact.

Features and Benefits

  • Highlights fault lines in existing analytics solutions, and how they may be inadequate in addressing current and future business pain points and – critically – value-adding opportunities.
  • Assists with quantifying the benefits (tangible and intangible) and costs (direct and indirect) of deploying a proposed solution.
  • Demonstrates how to formulate the total cost of ownership (TCO) and return on investment (ROI) of new solutions, with a detailed cost and benefit analysis.

Key questions answered

  • What are the key benefits and costs of any self-service analytics solution?
  • How can you successfully make a business case?

Table of contents

Summary

  • Catalyst
  • Ovum view
  • Key messages

Recommendations

  • Recommendations for enterprises
  • Recommendations for vendors

Highlighting the fault lines in existing analytics solutions

  • Key issues with current analytic systems
  • Speed of querying leaves a lot to be desired
  • The system is largely geared towards "push" analytics that lack depth
  • Sharing and collaborating on insights across the business is challenging
  • Business units have developed work-arounds outside of the system to overcome software limitations
  • The software's processes and workflows do not match those of your business
  • Most time is spent managing the data and inputs, rather than working with the outputs
  • IT is flooded with requests for bug fixes and changes to the underlying functionality

Quantifying the impact of new technology on your business

  • Thinking in terms of costs and benefits
  • Speaking in the language of costs and benefits

Outlining the benefits

  • Direct benefits
  • Indirect benefits

Estimating total benefits

  • Total benefits

Outlining the costs

  • Direct costs are relatively easier to calculate
  • Understanding indirect and variable costs

Estimating total costs

  • Total costs

Calculating returns and translating results to "business speak"

  • Deriving results
  • Using the right project-financing metric

Appendix

  • Methodology
  • Definitions
  • Further reading
  • Author

Recommended Articles

  • Service Provider Markets, Consumer & Entertainment Services,...

    MWC 2018 Highlights

    By Ronan De Renesse 27 Feb 2018

    Over 20 of our senior Ovum analysts and consultants attended this year’s Mobile World Congress in Barcelona at the end of February. In between meetings, briefings and presentations, our analyst team were blogging and tweeting about key developments, trends and rumors. Have a look through our daily MWC 2018 Highlights to find out what happened.

    Topics 5G AI IoT Cloud Payments SDN/NFV Smart home

  • Enterprise Decision Maker, Enterprise IT Strategy and Select...

    2017 Trends to Watch: Big Data

    By Tony Baer 21 Nov 2016

    The breakout use case for big data will be fast data. The Internet of Things (IoT) is increasing the urgency for enterprises to embrace real-time streaming analytics, as use cases from mobile devices and sensors become compelling to a wide range of industry sectors.

    Topics Big data and analytics IoT

  • Consumer & Entertainment Services

    US pay TV: Is it facing an existential threat?

    By Adam Thomas 28 Mar 2018

    With US pay TV having endured the worst year in its history, thoughts have inevitably turned to the future. The likelihood remains that the immediate future will remain highly uncomfortable for everyone except the scaled multinational digital platforms.

;

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at pr@ovum.com

Contact marketing - 
marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now