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Introduction

Telco data continues to grow and to make the most of the data to solve business issues, telcos need the skills and tools that simplify the identification, collection, storage, and then mining of the right data sets. Building on its specialty in revenue assurance and fraud management analytics, cVidya has extended its portfolio to include marketing analytics using prepackaged applications designed to solve specific telco use cases.

Highlights

  • Enrich, cVidya's marketing analytics product, contains a broad set of analytics use cases delivered as pre-packaged applications.
  • The customer base for cVidya's Enrich marketing product is small. The vendor will need to accelerate efforts in growing its customer base, leveraging existing customers for its revenue assurance and fraud management products.

Features and Benefits

  • Highlights the key benefits of the Enrich marketing analytics products.
  • Assesses cVidya's position in the analytics market, focusing on its key strengths and weaknesses.

Key questions answered

  • What are the key strengths of cVidya's Enrich marketing analytics products?
  • How does Enrich compare with other analytics products in the telecoms market?

Table of contents

Summary

  • Catalyst
  • Key messages
  • Ovum view

Recommendations for telcos

  • Why consider Enrich?

SWOT analysis

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

Data sheet

  • Key facts about the solution

Appendix

  • Methodology
  • Further reading
  • Author

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