skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


Telcos have a pressing need to make the most of their data to better serve their customers and remain competitive. This report provides key findings of Ovum's survey of over 80 telco CMOs, CIOs, and other C-level executives, on the key drivers for investing in customer-analytics solutions.


  • While marketing and customer-care units account for the greatest use of customer analytics by telcos, the strategy and network operations units are now seeing a benefit in using customer-analytics tools.
  • Telcos expect a complete customer-analytics solution that can integrate and analyze data from multiple data sources.

Features and Benefits

  • Identifies the key buyers and users of customer-analytics tools within a telco.
  • Provides insights on key use cases of customer-analytics tools currently deployed by telcos.

Key questions answered

  • Why are telcos investing in customer-analytics tools?
  • What are the key challenges faced by telcos when using customer-analytics tools?

Table of contents


  • Introduction
  • Download 1: C-Level Insights on Telcos’ Use of Customer Analytics Tools
  • Methodology

Recommended Articles

  • Service Provider Markets, Consumer & Entertainment Services,...

    MWC 2018 Highlights

    By Ronan De Renesse 27 Feb 2018

    Over 20 of our senior Ovum analysts and consultants attended this year’s Mobile World Congress in Barcelona at the end of February. In between meetings, briefings and presentations, our analyst team were blogging and tweeting about key developments, trends and rumors. Have a look through our daily MWC 2018 Highlights to find out what happened.

    Topics 5G AI IoT Cloud Payments SDN/NFV Smart home

  • Enterprise Decision Maker, Enterprise IT Strategy and Select...

    2017 Trends to Watch: Big Data

    By Tony Baer 21 Nov 2016

    The breakout use case for big data will be fast data. The Internet of Things (IoT) is increasing the urgency for enterprises to embrace real-time streaming analytics, as use cases from mobile devices and sensors become compelling to a wide range of industry sectors.

    Topics Big data and analytics IoT

  • Consumer & Entertainment Services

    US pay TV: Is it facing an existential threat?

    By Adam Thomas 28 Mar 2018

    With US pay TV having endured the worst year in its history, thoughts have inevitably turned to the future. The likelihood remains that the immediate future will remain highly uncomfortable for everyone except the scaled multinational digital platforms.


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now