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This report provides an assessment of SAP's Hybris Marketing solution for the telecoms industry. SAP is leveraging its newly acquired Hybris Marketing suite, its Convergent Mediation platform, SAP HANA, and SAP analytics 2.0 to develop a telco-specific version of the Hybris Marketing solution.


  • SAP has enhanced its SAP Hybris Marketing solution for telcos.

Features and Benefits

  • Assesses the SAP Hybris Marketing solution demonstrated by SAP at the SAP IABC event in Florida.
  • Provides insights into the key capabilities that the SAP Hybris marketing solution would bring to telcos.

Key questions answered

  • How has SAP developed the telco-specific SP Hybris Marketing solution?
  • Why should telcos consider the SAP Hybris Marketing solution?

Table of contents

Ovum view

  • Summary
  • SAP enhances its SAP hybris Marketing solution for telcos
  • SAP hybris Marketing plays into telcos’ customer-experience strategy


  • Authors

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