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The monetization of data services is a high priority for operators at present, especially those rolling out new infrastructure, who are looking for a rapid return on their infrastructure investment. In order to fully exploit the capabilities of all-IP networks, operators require solutions that enable them to design, develop, deploy, and retire offers rapidly.


  • Operators can be both enablers and beneficiaries of the rapidly advancing digital lives of their customers. While operators need to invest in their infrastructure and service offers to meet customer demand, they have to be certain of rapid revenue recognition to recover the costs.

Features and Benefits

  • Understand why operators need to fully exploit the capabilities of all-IP networks if they intend to become digital service providers
  • Evaluate how policy control solutions can support that aim
  • identify the practical applications that will benefit marketing operations

Key questions answered

  • Why are policy solutions important?
  • What is new about Policy 2.0?
  • What are use cases for data monetization for marketing operations?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages

The digital dilemma for operators

  • Policy control solutions to leverage customer data

Contextual policy solutions for marketing operations

  • Acquiring customers using contextual policy
  • Growing customer value using contextual policy solutions
  • Retaining customers using contextual policy solutions

Addressing new segments

  • Machine to machine (M2M) or IoT services

Vendors’ policy solutions for the operator shortlist

  • BSS vendors well placed for Policy 1.0
  • Vendors to support Policy 2.0


  • Further reading
  • Author

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