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Introduction

Generating sustainable, additional revenue by monetizing customer data continues to test telcos’ marketing departments. Part of the problem is that they, and many of their existing partners, do not have the agile tools they need to leverage the data effectively and improve customer satisfaction, loyalty, and trust.

Highlights

  • There is great demand among telcos for predictive analytics tools that will identify where problems with their operations, business processes and customer behavior. Receiving alerts about their customers’ propensity to upgrade or churn in key to defining marketing campaigns and identifying the best action or offer to encourage loyalty.

Features and Benefits

  • Evaluate the benefits of near real-time decisioning to drive marketing campaigns to encourage loyalty
  • Assess the suitability of Lumata's Expression platform for marketing teams in Tier 2 and 3 operators

Key questions answered

  • What are the strengths and opportunities Lumata and its Expression platform can deliver to telcos as they manage their customer lifecycle
  • What is the roadmap for Lumata's Expression platform

Table of contents

Summary

  • Catalyst
  • Key messages
  • Ovum view

Recommendations for telcos

  • Why consider Lumata and its Expression platform?

SWOT analysis

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

Data sheet

  • Key facts about the solution

Appendix

  • Methodology
  • Author

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