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Introduction

Patient relationship management (PRM) should be of interest to all healthcare providers that want to improve communications with their patients, both for specific episodes of treatment and the treatment of chronic, long-term conditions.

Highlights

  • Investment in PRM is growing, with healthcare providers putting it at the top of the list of technology areas for increased spending.

Features and Benefits

  • Learn why investment in patient relationship management is growing.
  • Evaluates the offerings of several established PRM providers.

Key questions answered

  • What benefits are healthcare providers trying to gain from PRM?
  • How can healthcare providers set a strategy that enables adoption of PRM to deliver measurable benefits?

Table of contents

Summary

  • Catalyst
  • Ovum view
  • Key messages

Recommendations

  • Recommendations for enterprises
  • Recommendations for vendors

Defining and exploring PRM

  • Healthcare's need to manage relationships
  • What is patient relationship management?
  • Investment in PRM is growing

What benefits are healthcare providers trying to gain from adopting PRM?

  • Factors pushing providers to adopt PRM
  • How can healthcare providers set a strategy that enables adoption of PRM to deliver measurable benefits?
  • Future market development

Appendix

  • Methodology
  • Further reading
  • Author

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