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Introduction

To transform the student experience, improve student success, and enable more effective market differentiation, more institutions must position constituent relationship management (CRM) as a strategic asset that will help to meet these goals.

Highlights

  • Because higher education is business-to-consumer (B2C) by nature, relationships are important. It is time to adopt a comprehensive approach to CRM.

Features and Benefits

  • Learn the importance of relationship building, personalization, and institution-wide CRM in higher education.
  • Provides recommendations on how to plan for institution-wide CRM.

Key questions answered

  • Why must institutions adopt a more comprehensive approach to CRM?
  • How can institutions prepare for institution-wide CRM?

Table of contents

Ovum view

  • Summary
  • Relationships and personalization are at the heart of higher education
  • It is time to adopt a comprehensive approach to CRM
  • Failing to plan is planning to fail

Appendix

  • Further reading
  • Author

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