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When constituent relationship management (CRM) is used as a strategic asset on an institution-wide basis, considerably more value is delivered. For higher education institutions, this can transform the student experience and improve student success.


  • Relationships and personalization are at the heart of higher education It is time to adopt a comprehensive approach to CRM.

Features and Benefits

  • Learn the importance of relationship building, personalization, and institution-wide CRM in higher education.
  • Provides recommendations on how to position institution-wide CRM as a strategic asset.

Key questions answered

  • How can institutions transform the student experience, improve student success, and achieve market differentiation?
  • Why must institutions adopt a more comprehensive approach to CRM?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for institutions

Positioning enterprise-wide CRM as a strategic asset delivers long-term value to institutions

  • Relationships and personalization are at the heart of higher education
  • Time to adopt a comprehensive approach to CRM
  • "Crossing the chasm" – how to get from current to future state


  • Further reading
  • Author

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