skip to main content
Close Icon

In order to deliver a personalized, responsive service and to improve the site, we remember and store information about how you use it. This is done using simple text files called cookies which sit on your computer. By continuing to use this site and access its features, you are consenting to our use of cookies. To find out more about the way Informa uses cookies please go to our Cookie Policy page.

Global Search Configuration

Introduction

When constituent relationship management (CRM) is used as a strategic asset on an institution-wide basis, considerably more value is delivered. For higher education institutions, this can transform the student experience and improve student success.

Highlights

  • Relationships and personalization are at the heart of higher education It is time to adopt a comprehensive approach to CRM.

Features and Benefits

  • Learn the importance of relationship building, personalization, and institution-wide CRM in higher education.
  • Provides recommendations on how to position institution-wide CRM as a strategic asset.

Key questions answered

  • How can institutions transform the student experience, improve student success, and achieve market differentiation?
  • Why must institutions adopt a more comprehensive approach to CRM?

Table of contents

Summary

  • Catalyst
  • Ovum view
  • Key messages

Recommendations

  • Recommendations for institutions

Positioning enterprise-wide CRM as a strategic asset delivers long-term value to institutions

  • Relationships and personalization are at the heart of higher education
  • Time to adopt a comprehensive approach to CRM
  • "Crossing the chasm" – how to get from current to future state

Appendix

  • Further reading
  • Author

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - +44 (0) 207 017 7760 or email us at pr@ovum.com

Contact marketing - marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now