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This report outlines the changes in the higher education market and explores which trends will have the biggest impact in 2016.


  • Ovum believes that the business trends to watch in 2016 will be the expansion of delivery models for teaching and learning, meaningful progression of student experience strategies, and movement toward a next-generation IT strategy.

Features and Benefits

  • Identifies the key business trends in higher education in 2016 for the benefit of vendors and institutions.
  • Examines approaches institutions might take to advance the role of IT to benefit the institutional mission.
  • Discusses the roles that online learning, analytics, CRM, video, and cloud delivery models will play in higher education in the coming year.

Key questions answered

  • What are the trends that will affect the higher education industry in 2016?
  • How do institutions plan to advance the role of IT to benefit the institutional mission?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for institutions
  • Recommendations for vendors

Business trends and technology enablers

  • Key trends and enablers summarized

More thought will be given to how teaching and learning delivery models will change

  • Preparation for the rise of the nontraditional learner and a diverse set of pedagogical techniques will be in full force
  • Institutions will be on the hunt for a next-generation online learning platform
  • Video and open educational resources will challenge the world of textbooks

Institutions will become more sophisticated in how they think about the student experience

  • The pressure to improve student retention and outcomes will increase
  • The adoption of enterprise-wide CRM will grow
  • The boundaries between enterprise applications will erode, resulting in a shift in the competitive landscape

A serious discussion about next-generation IT strategy will continue

  • Cloud discussion will continue, but adoption will be slow
  • Institutions will become increasingly concerned about structuring the right IT team for a post-cloud world
  • The services landscape will become more competitive


  • Methodology
  • Further reading
  • Author

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