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Introduction

Over recent years there has been a large volume of anecdotal commentary regarding the increasing disinterest of the population in both the political process and government in general.

Highlights

  • Governments have a core need to engage and communicate with their constituents, whether it be to explain their platform for re-election or encourage the take-up of new recycling services in the suburbs.

Features and Benefits

  • Examines the fundamental requirements for the delivery of digital services.
  • Learn why agencies will have to evolve the focus of their citizen engagement strategy from "mobile first" to "smart mobile first."

Key questions answered

  • What should governments do to communicate effectively in the 21st century?
  • How and where should government interact with citizens online?

Table of contents

Ovum view

  • Summary
  • We are all disenchanted – but some more than others
  • You can't deliver digital government without basic connectivity
  • Government services are not purely market-driven
  • There is no value to a great message that no one hears

Appendix

  • Further reading
  • Author

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