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Western Sydney University identified an opportunity to improve organizational effectiveness through an enterprise social networking initiative.


  • Conscious of the disappointing outcomes achieved by previous ESN initiatives, and wanting to address staff satisfaction issues, Western Sydney University recognized the importance of making its messaging and behavior consistent to lift workforce engagement and enable greater collaboration.

Features and Benefits

  • Assesses the benefits of ESN in terms of organizational responsiveness, information management, and collaboration.
  • Evaluates Western Sydney University's approach to deploying Yammer and what other organizations can learn from this.

Key questions answered

  • How can ESN tools enhance engagement, collaboration, and productivity?
  • How can organizations ensure the success of ESN initiatives?

Table of contents


  • Catalyst
  • Key messages
  • Ovum view


  • Recommendations for organizations
  • Recommendations for suppliers

Using enterprise social networks to enhance engagement, collaboration, and productivity

  • The customer-adaptive enterprise
  • The third wave of collaboration
  • Enterprise social networks – what are the benefits?
  • Investment plans for enterprise social networks
  • So why do many ESN initiatives fail?
  • Yammer at Western Sydney University

Lessons learned

  • Cultural consistency is key
  • Celebrate positive outcomes
  • Create a culture of "empowered openness"
  • Measure the results
  • Build on initial success


  • Methodology
  • Further reading
  • Author

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