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Ovum's ICT Enterprise Insights program is based on interviews with over 7,000 senior IT executives. This brief focuses on the top findings from this program for the media and broadcast technology industry.


  • In 2017, IT investment priorities will focus primarily on the three core business challenges faced by today's media enterprises worldwide.

Features and Benefits

  • Analyzes the key technology trends in the media and broadcast industry for 2017.
  • Explains the primary and secondary drivers of these technology trends for media enterprises globally.

Key questions answered

  • What are the key technology areas that will witness strong investment in the media and broadcast sector in the next 12–18 months?
  • Which media value chain modules will lead the migration to IP in the next 12 months?
  • Which technologies will offer the highest annual ROI across the media and broadcast technology landscape in 2017?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for enterprises
  • Recommendations for vendors

Media enterprises will invest in technologies that offer scale across the content value chain in 2017

  • Maturing multiscreen video services are driving investment
  • Premium media asset distribution and monetization technologies perceived to offer higher ROI
  • Migration of acquisition and engagement modules to IP will lead in the media transformation era

Ovum's ICT Enterprise Insights Program

  • IT and communications insight by line of business


  • Methodology
  • Author

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