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Introduction

This report examines the competitive landscape of online video delivery platform (OVP) solutions in the premium content industry, providing multiscreen video service providers with insights and analysis to inform the selection process.

Highlights

  • The online video delivery platform (OVP) solutions market is one of the fastest growing in the premium media asset segment. Ovum's 2015–16 ICT Enterprise Insights Survey highlighted that almost a quarter (22%) of premium content owners plan to increase their annual spend on OVPs by 6% or more in the next 18 months.

Features and Benefits

  • Provides a detailed overview of the competitive positioning of eight online video delivery platform solution providers in the premium content space.
  • Gain insight into what constitutes a robust OVP solution.

Key questions answered

  • Which vendors and solutions are best positioned to support tomorrow's multiscreen video services ecosystem?
  • Which vendors are rated as market leaders, challengers, followers, and niche players in the OVP market?

Table of contents

Summary

  • Catalyst
  • Ovum view
  • Key findings

Vendor solution selection

  • Inclusion criteria
  • Exclusion criteria
  • Methodology
  • Ovum ratings

Market analysis

  • OVPs are at the center of the nonlinear TV and video supply chain
  • Ovum Decision Matrix: Online video delivery platforms in the premium content industry, 2016–17
  • Market leaders: Brightcove, Kaltura, Ooyala, and thePlatform offer a discrete unified video everywhere path
  • Market challenger: Piksel is fast regaining its competitive edge and carving a niche differentiation and growth strategy
  • Market follower: Cisco is reshaping its roadmap to meet changing business needs
  • Niche vendors: Adobe and Vimond are the underdogs in the highly competitive market

Market leaders

  • Market leader comparison
  • Market leaders: technology
  • Market leaders: execution

Vendor analysis

  • Adobe (Ovum recommendation: Niche vendor)
  • Brightcove (Ovum recommendation: Market leader)
  • Cisco (Ovum recommendation: Market follower)
  • Kaltura (Ovum recommendation: Market leader)
  • Ooyala (Ovum recommendation: Market leader)
  • Piksel (Ovum recommendation: Market challenger)
  • thePlatform (Ovum recommendation: Market leader)
  • Vimond (Ovum recommendation: Niche vendor)

Appendix

  • Methodology
  • Further reading
  • Author

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