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GrayMeta's flagship platform, MetaFarm, not only facilitates the standardization of the content search and discovery workflow but also optimizes storage costs by reducing redundancies.


  • The company's core value proposition lies in its migration from a highly reseller-dependent go-to-market strategy to one that is more focused on providing a pre-packaged offering in its core and non-core markets via systems integrators (SIs).

Features and Benefits

  • Learn how GrayMeta's MetaFarm lowers storage costs for premium media asset owners.
  • Identifies MetaFarm's core markets and plans to expand into new ones.

Key questions answered

  • What is the unique value proposition of a metadata administrator such as MetaFarm for media enterprises in the first wave of digital transformation?
  • How will GrayMeta's MetaFarm help reduce discrepancies across content syndication, search, and discovery workflows?

Table of contents


  • Catalyst
  • Key messages
  • Ovum view

Recommendations for enterprises

  • Why put GrayMeta on your radar?


  • Background
  • Current position

Data sheet

  • Key facts


  • On the Radar
  • Further reading
  • Author

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
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