skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Introduction

Today's media enterprises are fast transforming into digital companies. Although complex rights and contract administration is a pain point, the real challenges are the silos within content enterprises.

Highlights

  • Costly prerequisite infrastructure and poor integration with downstream technologies are core challenges for media enterprises in 2016.
  • A unified linear and nonlinear content workflow not only facilitates cost synergies but also improves multiscreen video services' reach and average revenue per digital user.

Features and Benefits

  • Assesses the benefits of the virtualization and orchestration of the entire content value chain in the complex multiscreen video services market.
  • Evaluates the key challenges and pain points faced by premium media asset owners in the connected devices monetization cycle.

Key questions answered

  • What is the key driver of multi-form content monetization and workflow orchestration in the digital media segment?
  • What is the first wave of digital transformation?

Table of contents

Summary

  • Catalyst
  • Ovum view
  • Key messages

Recommendations

  • Recommendations for enterprises
  • Recommendations for vendors

The context

  • The transforming media market
  • A push for virtualization and orchestration of the content value chain

Major industry pain points relating to the content value chain

  • Traditional media asset management systems are associated with costly infrastructure and a lack of third-party integration capabilities
  • Legacy content systems with siloed design and no third-party integration hamper collaboration and new revenue streams

Increase digital transformation ROI with a single enterprise-wide solution

  • Virtualized content workflow reduces distribution costs and speeds up content production
  • Centralized data repositories are likely to yield 4% additional revenues and reduce media asset duplication

Conclusions

  • Enterprise-wide software to virtualize the content value chain
  • The fear of losing control of premium content accelerates hybrid cloud-based digital content workflows
  • Moving to a single enterprise-wide software solution pre-integrated with third-party legacy systems will drive real-time content monetization
  • It is not just about cost savings and operational efficiencies anymore, but also a faster go-to-market strategy

Appendix

  • Author

Recommended Articles

  • Service Provider Markets, Consumer & Entertainment Services,...

    MWC 2018 Highlights

    By Ronan De Renesse 27 Feb 2018

    Over 20 of our senior Ovum analysts and consultants attended this year’s Mobile World Congress in Barcelona at the end of February. In between meetings, briefings and presentations, our analyst team were blogging and tweeting about key developments, trends and rumors. Have a look through our daily MWC 2018 Highlights to find out what happened.

    Topics 5G AI IoT Cloud Payments SDN/NFV Smart home

  • Enterprise Decision Maker, Enterprise IT Strategy and Select...

    2017 Trends to Watch: Big Data

    By Tony Baer 21 Nov 2016

    The breakout use case for big data will be fast data. The Internet of Things (IoT) is increasing the urgency for enterprises to embrace real-time streaming analytics, as use cases from mobile devices and sensors become compelling to a wide range of industry sectors.

    Topics Big data and analytics IoT

  • Consumer & Entertainment Services

    US pay TV: Is it facing an existential threat?

    By Adam Thomas 28 Mar 2018

    With US pay TV having endured the worst year in its history, thoughts have inevitably turned to the future. The likelihood remains that the immediate future will remain highly uncomfortable for everyone except the scaled multinational digital platforms.

;

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at pr@ovum.com

Contact marketing - 
marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now