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Introduction

This research piece provides a broad view of IT spending across diverse industry-specific technologies and their perceived ROI in the Indian market.

Highlights

  • The Indian digital media sector is witnessing an exponential increase in online ad spend and penetration of connected devices, and Indian media enterprises are being pushed toward embarking on the digital transformation journey.

Features and Benefits

  • Provides a broad view of IT spending plans across Indian market.
  • Identifies the top IT priorities for Indian media enterprises in 2016.

Key questions answered

  • What are the primary business challenges faced by media enterprises in India?
  • What are the business opportunities for technology vendors in the Indian media sector?

Table of contents

Summary

  • Introduction
  • Download 1: Technology Opportunities in the Indian Media and Broadcast Market

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