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Introduction

The growing consumption of video on mobile devices and lower dependency on ad-supported multiscreen video services is driving content owners, aggregators, and pay-TV operators to focus on supporting subscription-enabled, on-demand service portfolios.

Highlights

  • Enterprises face the challenge of not only providing content anywhere, but also enabling monetization avenues on multiple devices in real time – integrating payment solutions on the go.

Features and Benefits

  • Explains why media enterprises must embrace payment platforms and solutions.
  • Outlines how pay-TV operators can launch new multiscreen video services without decimating existing profit margins.

Key questions answered

  • How is TV Everywhere changing subscriber, billing, and payment back-office systems?
  • What are the core security challenges faced by integrated media enterprises?

Table of contents

Ovum view

  • Summary
  • Interactive content anywhere is driving change in subscription, billing, and payment systems
  • Operators need unified and scalable payment infrastructure to provide operational efficiencies
  • Multiscreen strategies boost the risk of data breaches

Appendix

  • Further reading
  • Author

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