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Based on interviews with around 6,500 senior IT executives, Ovum’s ICT Enterprise Insights program answers key questions concerning enterprises’ needs at a country and industry level. This brief focuses on the top findings for the media and broadcast industry.


  • Ovum sees several major investment trends in media and broadcast IT for 2015: e-commerce, media asset management and social analytics, cloud-based solutions and services, and big data technologies.

Features and Benefits

  • Analyzes the key technology trends in the media and broadcast segment for 2015.
  • Explains the primary and secondary drivers of these technology trends for media enterprises regionally and globally.

Key questions answered

  • What are the core drivers of big data technology in the media and broadcast market?
  • Which are the primary and secondary technology platforms and solutions being migrated to cloud?
  • What are the key technology areas that will witness strong investment in the media and broadcast sector in the next 18-24 months?
  • What are the core advantages and benefits derived from analytics by media enterprises globally?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for enterprises
  • Recommendations for vendors

Monetization of multi-platform content drives IT spending

  • Media enterprises are prioritizing technologies that enrich customer engagement
  • As the industry moves to multiscreen video services and digital media, cloud adoption will increase
  • The exponential growth of unstructured metadata is fueling demand for big data technologies

Ovum’s ICT Enterprise Insights Program

  • IT and communications insight by line of business

ICT Enterprise Insights – Interactive Infographic

  • Explore IT budget findings by region and industry


  • Methodology
  • Author

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