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This PowerPoint deck presents the results of a recent survey investigating the customer decision journey for domestic solar PV purchases in the UK. It should be read in conjunction with the report Navigating the UK Domestic Solar PV Market, IT0002-000319, which provides full analysis and interpretation of the results.


  • Ovum surveyed a total of 530 UK consumers, asking them about their approach to solar. Some 400 consumers purchased solar; the remainder seriously considered a solar purchase but did not go through with the purchase

Features and Benefits

  • Provides results from a survey investigating the customer decision journey for domestic solar in the UK
  • Provides 66 charts and graphs of consumer data related to the purchase of solar PV

Key questions answered

  • What does the customer decision journey for UK solar PV customers look like?
  • How can I better understand the buying preferences of solar PV customers in the UK market?

Table of contents


  • Introduction
  • Download 1: Navigating the UK Domestic Solar PV Market: Survey Responses


  • Further reading
  • Author

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