skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


Within the media and entertainment industry, the traditional value chain is being broken down and remolded as the networked society impacts not just enterprise strategy, but also the way content is created, distributed, monetized, and consumed. In response to this transformation, service providers are striving to become more competitive, efficient, and attractive to consumers while they adapt to an increasingly diversified business environment.


  • Personalization of content and advertising will be at the center of media enterprises’ business and operational strategies over the next 10 years.
  • Digital transformation projects across the content value chain lie at the heart of the majority of media and entertainment enterprises’ efforts to drive operational margins, faster time to market, and lifetime customer engagement.

Features and Benefits

  • Assesses the major business trends in the media and entertainment industry and their impact on technology spending.
  • Brings together insights from vendors and enterprises to provide an overview of the market and business challenges.

Key questions answered

  • What are the major trends in the media and entertainment vertical?
  • What kind of business challenges do enterprises operating in this vertical face?
  • What are the opportunities that vendors should leverage to help clients address these challenges?

Table of contents


  • Introduction
  • Download 1: IT Services Trends and Drivers in Media and Entertainment

Recommended Articles

  • Internet of Things

    IoT Viewpoints 2018

    IoT Viewpoints explore the IoT opportunity in 2018 and beyond. Download our latest e-book to get our newest collection of thought leadership articles on the emerging IoT trends, technologies and opportunities.

    Topics IoT

  • Consumer & Entertainment Services

    US pay TV: Is it facing an existential threat?

    By Adam Thomas 28 Mar 2018

    With US pay TV having endured the worst year in its history, thoughts have inevitably turned to the future. The likelihood remains that the immediate future will remain highly uncomfortable for everyone except the scaled multinational digital platforms.

  • Enterprise Services

    5G: Another technology in search of enterprise use cases

    By Evan Kirchheimer 26 Apr 2018

    Service provider interest in justifying 5G investment through its potential to open new revenue streams from the enterprise segment is growing ever greater.


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now