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Introduction

Within the media and entertainment industry, the traditional value chain is being broken down and remolded as the networked society impacts not just enterprise strategy, but also the way content is created, distributed, monetized, and consumed. In response to this transformation, service providers are striving to become more competitive, efficient, and attractive to consumers while they adapt to an increasingly diversified business environment.

Highlights

  • Personalization of content and advertising will be at the center of media enterprises’ business and operational strategies over the next 10 years.
  • Digital transformation projects across the content value chain lie at the heart of the majority of media and entertainment enterprises’ efforts to drive operational margins, faster time to market, and lifetime customer engagement.

Features and Benefits

  • Assesses the major business trends in the media and entertainment industry and their impact on technology spending.
  • Brings together insights from vendors and enterprises to provide an overview of the market and business challenges.

Key questions answered

  • What are the major trends in the media and entertainment vertical?
  • What kind of business challenges do enterprises operating in this vertical face?
  • What are the opportunities that vendors should leverage to help clients address these challenges?

Table of contents

Summary

  • Introduction
  • Download 1: IT Services Trends and Drivers in Media and Entertainment

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