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Introduction

A detailed update of Iran’s TV market, encompassing free-to-air and pay TV across all TV technologies (DTH, IPTV, DTT), plus next-generation TV initiatives and OTT video. Includes revenues, platform market shares, programming, piracy information, and advertising and updates on the effects of sanctions on the media industry.

Highlights

  • Steps to ease the US-led sanctions began in January 2016 and have created the possibility of a major new market opening up to international investment, with commensurate opportunities for the TV business.
  • Despite a ban on satellite dishes, Ovum’s research shows that more than 60% of homes use DTH as their primary TV service.
  • 3G and 4G mobile market shares in Iran stand at 32.1% and 8.1%, respectively. This is growing year on year as Iranians gain access to sophisticated smartphone handsets, which are now a primary tool for video consumption.

Features and Benefits

  • Gain insight into how the pay-TV and TV advertising sectors are faring in Iran.
  • Assess the prospects for multiscreen/OTT initiatives in the Iranian TV market.

Key questions answered

  • What is the political positioning of state broadcaster IRIB in relation to the present government administration, and how does this affect the media industry?
  • What challenges will Netflix need to overcome to succeed in Iran?
  • How is the present regulatory regime evolving to respond to new global trends in TV?

Table of contents

Summary

  • Introduction
  • Download 1: Iran TV Update

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