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This profile provides a deep dive on the IoT activities of one of the market's leading players, Telefónica. Telefónica is a provider of end-to-end solutions, focusing on the value of data, and is positioning itself to play a pivotal role in the IoT value chain.


  • Telefónica is showing innovation in the way it approaches new business models, with the creation of LUCA and its AURA 4th Platform strategy, as well as its move toward become an energy supplier in Spain, all examples of how it is innovating outside of the traditional telco role.
  • Analytics is a key part of Telefónica’s IoT strategy and it is investing heavily in this in order to differentiate. However, there is a danger there is an over-reliance and over-investment on this, when there has yet to be a proven business case.
  • Evaluates Telefónica's strengths, weaknesses, threats, and opportunities in the IoT market.

Features and Benefits

  • Provides recommendations for Telefónica, other service providers, and would-be partners.
  • Includes detailed assessment of Telefónica's IoT IP strategy and approach to key vertical markets, as well as partners and customers.

Key questions answered

  • What is Telefónica's positioning in the IoT market and how does its strategy differ from those of peer competitors?
  • How big is Telefónica's IoT footprint and what are the key elements of its technology strategy for IoT?
  • Which major IoT verticals is Telefónica targeting and why?
  • What investments and partnerships has Telefónica committed to in the IoT sector?

Table of contents


  • Introduction
  • Download 1: IoT Service Provider Strategy Profile: Telefónica

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