skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


Ovum's IoT Enterprise Survey 2019/20 provides insights from 1,746 enterprises in 15 countries – Australia, Brazil, China, France, Germany, Italy, Japan, Malaysia, Saudi Arabia, South Africa, South Korea, Spain, Taiwan, the UK, and the US. Participants were enterprises that are currently deploying or contracted to deploy IoT.


  • IoT is a success story for enterprises, but adoption rates are still less than 30% of enterprises in most markets, rising to 41% in China.
  • More than half (56%) of enterprises said improving efficiency and productivity was a top three IoT goal for them, while 49% put improving product or service quality in their top three and 37% chose cost savings. Some 40% of enterprises identified ensuring data, network, and device security as one of their top challenges in successfully deploying IoT.
  • Just under half of enterprises (49%) say that asset tracking, connected security, or asset monitoring is the most important (or "anchor") IoT application they’re deploying. Some 85% of enterprises deploying IoT now are interested in adding more IoT applications or use cases in the future.

Features and Benefits

  • Assesses eight IoT industry verticals: transport/fleet, logistics/supply chain management, manufacturing/industrial/extractive industries, healthcare, energy and utilities, retail and hospitality, agriculture, and public sector.
  • Evaluates the most important drivers and challenges for enterprises deploying IoT.
  • Identifies the leading providers of IoT services and solutions through enterprise reporting on who their main IoT contract is with.
  • Quantifies IoT project volume and investment for enterprises across three regions and globally.
  • Identifies key current IoT technology trends and interest in future IoT-adjacent technologies.

Key questions answered

  • What are the major goals and challenges for enterprises deploying IoT?
  • What choices are enterprises making when choosing technologies and suppliers for IoT, and what is driving those decisions?
  • How big are typical IoT deployments globally and in different regions and how much are companies spending on IoT this year and next year?
  • What are the most common IoT use cases being deployed globally and in different verticals, and which applications are enterprises planning to deploy in future?

Table of contents


  • Introduction
  • Download 1: IoT Enterprise Insight Survey 2019/2020 – Summary Report

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team: +44 7771 980316

Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now