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Ovum's IoT Enterprise Survey 2019/20 provides insights from 533 enterprises in five European countries - France, Germany, Italy, Spain, and the UK. Participants were enterprises that are currently deploying or contracted to deploy IoT.


  • IoT is a healthy market in Europe with 30% of enterprises deploying IoT solutions. This means that there is still a large untapped opportunity for IoT suppliers to expand their business supporting European Enterprises.
  • More than half of European enterprises (54%) shared that they are using IoT to improve efficiency and productivity. The second main goal was to use IoT to improve product and service quality (47% of respondents).

Features and Benefits

  • Assesses eight industry verticals: transport/fleet, logistics/supply chain management, manufacturing/industrial/extractive industries, healthcare, energy and utilities, retail and hospitality, agriculture, public sector.
  • Analyzes the most important drivers and challenges for enterprises deploying IoT in the European region.
  • Identifies the leading providers of IoT services and solutions in the region, through enterprise reporting on who their main IoT contract is with.
  • Quantifies IoT project volume and investment for enterprises in Europe.
  • Identifies key current IoT technology trends and interest in future IoT-adjacent technologies.

Key questions answered

  • What are the major goals and challenges for European enterprises deploying IoT?
  • What choices are European enterprises making when choosing technologies and suppliers for IoT, and what is driving those decisions?
  • How big are typical IoT deployments in Europe, and how much are companies spending on IoT this year and next year?
  • What are the most common IoT use cases being deployed in Europe, and which applications are enterprises planning to deploy in future?

Table of contents


  • Introduction
  • Download 1: IoT Enterprise Survey 2019/2020 – Europe

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