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Ovum's IoT Enterprise Survey 2019/20 – Asia-Pacific provides insights from 717 enterprises in six APAC countries – Australia, China, Japan, Malaysia, Taiwan, and South Korea. Participants were enterprises that are currently deploying or contracted to deploy IoT.


  • IoT is a success story for APAC enterprises, but adoption rates are still less than 30% of enterprises in most of the region, rising to 41% in China.
  • Some 57% of enterprises in the region said improving efficiency and productivity was a top-three IoT goal for them, while 49% put improving product or service quality in their top-three. Just under half (40%) of APAC enterprises identified ensuring data, network, and device security as one of their top challenges in successfully deploying IoT.
  • Nearly 40% of APAC enterprises using IoT report that asset tracking or monitoring is their most important (or "anchor") IoT application, while another 16% are building out connected security first.

Features and Benefits

  • Assesses eight IoT industry verticals: transport/fleet, logistics/supply chain management, manufacturing/industrial/extractive industries, healthcare, energy and utilities, retail and hospitality, agriculture, public sector.
  • Evaluates the most important drivers and challenges for enterprises deploying IoT in the Asia-Pacific region.
  • Identifies the leading providers of IoT services and solutions in the region, through enterprise reporting on who their main IoT contract is with.
  • Quantifies IoT project volume and investment for enterprises in the Asia-Pacific region.
  • Identifies key current IoT technology trends and interest in future IoT-adjacent technologies.

Key questions answered

  • What are the major goals and challenges for APAC enterprises deploying IoT?
  • What choices are APAC enterprises making when choosing technologies and suppliers for IoT, and what is driving those decisions?
  • How big are typical IoT deployments in Asia and how much are companies spending on IoT this year and next year?
  • What are the most common IoT use cases being deployed in the Asia-Pacific region and which applications are enterprises planning to deploy in future?

Table of contents


  • Introduction
  • Download 1: IoT Enterprise Insight Survey 2019/2020 – Asia-Pacific

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