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In 2H17, Ovum conducted a 14-country survey of 1,343 enterprises deploying or in the process of rolling out IoT solution to examine IoT deployment trends, drivers and challenges, use cases, investment, and technology and business choices. This report provides insights from 399 respondents surveyed in France, Germany, Italy, the UK, and Spain.


  • Key strategic IoT drivers for Europe enterprises are cost, competitiveness, and business processes-related; major challenges are data/network security, integration with ICT infrastructure, and ongoing costs.
  • Small-scale IoT projects (<500 devices/connections) currently account for half of Europe deployments, but two-thirds of enterprises have future plans for bigger projects.
  • Microsoft and Amazon Web Services are the top 2 IoT providers contracted with by enterprise IoT deployers in Europe, with Cisco and IBM behind, followed by HPE and SAP. Verizon and Orange are the only CSPs/telcos among the top 15.

Features and Benefits

  • Identifies IoT deployment trends, drivers and challenges, use cases, investment, and technology and business choices of enterprises in Europe.
  • Identifies what essential attributes Europe enterprises want from IoT provider.
  • Identifies what areas do Europe enterprises need significant help with in IoT deployments.
  • Identifies who are the top IoT providers contracted with by enterprise IoT deployers in Europe.

Key questions answered

  • What are the key IoT applications that Europe enterprises expect to deploy?
  • How much are Europe enterprises investing in IoT deployments now and in the future?
  • What are the biggest challenges that Europe enterprises face in their adoption of IoT?
  • What attributes do Europe enterprises value when looking for an IoT supplier?
  • What type of connectivity do Europe enterprises use for their IoT solutions?

Table of contents


  • Introduction
  • Download 1: IoT Enterprise Insight Survey: Europe

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